Our Approach
Blue Shoe Strategy is based on the concept that all things marketing today center around providing your customers entertainment, engagement, and education. Presenting your product to them isn’t enough, and our work centers around finding the right E’s for your clients and helping you present them in the best way possible. Our history is rich…
In 1992, Blue Shoe Strategy, under the leadership of Christine Merser, started providing consulting and marketing initiative execution services to businesses – large and small, mostly centered around the emerging ‘thing’ called the Internet. We were on the team for the first Olympic website. We were on the team for the strategy for Obama’s 2008 website. We set up the strategy for selling Water Mill Party to Classic Party Rentals. We have launched more social media platforms than we can count. Buccellati. Classic Party Rentals. Baking for Good. We have developed “Blue Ocean” products for small businesses struggling to maintain a profit. And, we have used the advent of the Net and then social media to make bring it all together. Enough bragging.
It is our belief that the world is changing at a rate faster than the speeding bullet of purchase intent. First, there was PR and ad-driven marketing. Then everyone focused on social media. Now, the philosophy of Merser’s consulting is based on three elements in marketing products and services. Engage. Entertain. Educate. Couple two or more of these core value propositions in your marketing plan and your service or product will shine, shine, shine. Brand loyalty. Customer acquisition. Product differential. All are cemented through the E3’s creative options.
Success around this philosophy has been consistent. Get in touch if you’d like to learn more.