Blue Shoe Strategy
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We don’t mean to be mean, but it’s so not about you or your product or service. It’s about those you want to call your customers. It’s about what entertains them. It’s about what makes them want to engage. And, it’s about what educates them.
Our philosophy is that what you’re selling takes a back seat to what your customer wants to know about what you provide. If you sell cookies, let them know fabulous things about cookies and where they come from. If you are a party planner, it’s about the lifestyles of those that throw parties. If you do a laundry service, tell me how to launder jeans (believe it or not, put them in the freezer for the night and voila, they are fabulous and clean in the morning.)
And, that’s the Blue Shoe Strategy. In a nutshell. Entertain. Engage. Educate.